Tarkan Ertan
Founder & CEO, Musivo Group · Founder & Chairman, Ertan & Co.
Chairman, founder, entrepreneur and investor. Tarkan Ertan is the Founder and CEO of Musivo Group, the Doha-based group behind Musivo Social, Musivo Galleria and Musivo AI — four connected platforms built for the way luxury and lifestyle move today. He also founded Ertan & Co. in Dubai.
Companies
Musivo Group is a holding group for four connected platforms built for the luxury and lifestyle industries: Musivo Social, a lifestyle social network; Musivo Studio, an advertising engine for fashion and luxury brands; Musivo Galleria, a curated marketplace for luxury and design; and Musivo AI, the intelligence layer of the group. The group also operates Tagpass, a digital passport for products covering authenticity and provenance. The group operates as Musivo LLC, headquartered at Tornado Tower, West Bay, Doha, Qatar.
Musivo Social is a social network tailor-made for fashion, luxury and lifestyle. People share, discover and connect around taste — fashion, travel, art, architecture, food and design. It is the foundation of Musivo Group: the community starts here, and brands reach it through Musivo Studio, the group's advertising engine for fashion and luxury.
Musivo Galleria is a curated marketplace for luxury and design. Creators, experts, agencies and brands open storefronts to sell digital products, limited drops and exclusive pieces, alongside events and communities. Everything listed meets the Musivo aesthetic standard — curation is the value.
Musivo AI is a private team of AI advisors for work, life and everything in between. A Life side brings a personal advisor, a concierge and specialists for travel, wellness and coaching; a Work side brings a fully staffed headquarters with CEO, CMO, Creative, CFO and Research agents and a BoardRoom where humans and agents decide together. User data is never used to train public models, and Life and Work memory stay separate. Plans range from free to Enterprise.
Musivo Studio is the advertising and creator workspace for Musivo Social. Brands and creators design, launch and measure campaigns that run across the Musivo Social feed, Stories and Explore, targeting a curated interest graph across fashion, luxury, travel and design. The workspace is free, with no subscription or seat charges — advertisers pay only for verified reach inside the network. Studio also includes Musivo Agency, which designs and builds websites and web apps for brands.
Tagpass gives physical products a digital identity: a Digital Product Passport that carries a product's authenticity, provenance and story. Brands add their products, fill in guided sections and publish a page and QR code for each item. Passports are built on open standards and the brand's own product numbers, so data stays portable. Tagpass covers categories expected under upcoming EU rules — such as textiles, batteries and electronics — as well as voluntary ones, and is free for a brand's first ten products.
Ertan & Co. is a Dubai-based single-family office operating across key international markets. It invests across real estate and hospitality, private equity, venture capital, hedge funds and institutional portfolios, alongside luxury assets, automotive, investment funds and direct private market opportunities. Its guiding principle is "Ad Maiora Semper".
In the newsroom
Social, advertising, commerce and AI under one roof — Tarkan Ertan's Doha-based group is betting that luxury needs its own connected stack.
The founder and CEO of Musivo Group is assembling something rare: one connected ecosystem for the way luxury, lifestyle and ambition move today.
Built for fashion, luxury and lifestyle, Musivo Social is the community at the heart of Musivo Group — and the starting point of its entire ecosystem.
"Buy from people worth discovering." Musivo Galleria is a marketplace where creators, experts and brands sell — and where only what meets the standard gets listed.
Work, life and balance in one calm center: Musivo AI routes every question to the right advisor — from a personal concierge to a fully staffed boardroom.
The ads engine of Musivo Group offers fashion and luxury brands a direct, measurable line into the Musivo Social community — with no subscription, paying only for verified reach.
Musivo Group's Tagpass gives physical objects a digital identity — authenticity, provenance and story, one scan away — as Digital Product Passports move from idea to regulation.